Social media image sizes (2026): every platform's post, story, profile and cover dimensions
Tested with Screen Specs: Sizes & DPI 1.0.1 · listing checked September 29, 2026 · iPhone, iOS 15 or later
Short answer
The sizes that matter most: Instagram post 1080 × 1080 (or 1080 × 1350 portrait), Stories and Reels 1080 × 1920, TikTok video 1080 × 1920, YouTube thumbnail 1280 × 720 and channel banner 2560 × 1440, X header 1500 × 500 and post image 1600 × 900, LinkedIn banner 1584 × 396 and link image 1200 × 627. Below are all 44 placements across 13 platforms from Screen Specs's Social catalog, with the safe-zone notes that stop text being cropped.
All platforms
One table per platform. Notes carry the cropping and safe-zone behaviour that the raw pixel size does not tell you.
Instagram
Name
Pixels
Aspect
Notes
Profile Picture
320 × 320
1:1
Displayed as a circle. Upload at least 320x320px for best quality.
Post (Square)
1080 × 1080
1:1
The standard Instagram grid format.
Post (Portrait 4:5)
1080 × 1350
4:5
Occupies more screen real estate, best for engagement on mobile.
Post (Landscape 1.91:1)
1080 × 566
1.91:1
Least common format; often used for repurposed link previews.
Stories & Reels
1080 × 1920
9:16
Keep text/logos within the safe zone (approx. top 14% and bottom 20% free) to avoid UI overlap.
Reels Cover
1080 × 1920
9:16
Cover for a Reel. The grid crop is the centre 1080 x 1080; keep the subject there.
TikTok
Name
Pixels
Aspect
Notes
Profile Photo
200 × 200
1:1
Minimum upload size. Displayed as a circle.
Video / Standard Ad
1080 × 1920
9:16
Full screen vertical video. Avoid placing elements in the bottom 150px (caption area) and right edge (buttons).
YouTube
Name
Pixels
Aspect
Notes
Channel Profile
800 × 800
1:1
Rendered as a circle at 98x98px.
Channel Art (Banner)
2560 × 1440
16:9
TV display: 2560x1440. Safe area for text/logos (Mobile/Desktop): 1546 x 423 (centered).
Video Thumbnail
1280 × 720
16:9
Minimum width 640px. Under 2MB limit usually applies.
Shorts
1080 × 1920
9:16
Vertical video format similar to TikTok/Reels.
Video Watermark
150 × 150
1:1
Displays in bottom right corner of player.
X (Twitter)
Name
Pixels
Aspect
Notes
Profile Picture
400 × 400
1:1
Displayed as a circle.
Header Photo
1500 × 500
3:1
Top and bottom 60px may be cropped on different devices. Profile picture overlaps the bottom left.
Post Image (Single)
1600 × 900
16:9
Or 1:1 (1080x1080). Mobile displays 16:9 mostly uncropped.
Post Image (Multi/Card)
1200 × 628
1.91:1
Standard size for website summary cards.
LinkedIn
Name
Pixels
Aspect
Notes
Profile Picture
400 × 400
1:1
Personal profile.
Personal Background Banner
1584 × 396
4:1
Safe zone is difficult due to profile picture overlay on the left.
Company Page Logo
300 × 300
1:1
Minimum 300x300. Displayed as a square.
Company Cover Image
1128 × 191
5.9:1
Legacy 1128 x 191 slot. LinkedIn also accepts and prefers 1584 x 396 (4:1) uploads.
Shared Image/Post
1200 × 627
1.91:1
Link posts use 1200x627. Organic image posts can be 1080x1080.
Facebook
Name
Pixels
Aspect
Notes
Profile Picture
170 × 170
1:1
Displayed at 170x170 on desktop, 128x128 on smartphones.
Cover Photo
820 × 312
2.63:1
Desktop: 820x312. Mobile: 640x360. Safe zone is the central 640x312 pixels.
Event Cover Photo
1920 × 1005
16:9
Facebook scales this down to 470x174 in the feed.
Shared Link Image
1200 × 630
1.91:1
Standard Open Graph (OG) image size for web links.
Story
1080 × 1920
9:16
Leave approx 250px at top and bottom free from critical text.
Feed Post
1080 × 1080
1:1
Square performs best. Vertical (4:5) is also supported (1080x1350).
Threads
Name
Pixels
Aspect
Notes
Profile Picture
400 × 400
1:1
Displayed as a circle. Mirrors the Instagram avatar.
Post Image
1080 × 1350
4:5
4:5 portrait gets the most feed height.
Snapchat
Name
Pixels
Aspect
Notes
Profile Picture
320 × 320
1:1
Bitmoji or photo, displayed as a circle.
Snap Ad
1080 × 1920
9:16
Full screen vertical. Keep copy out of the bottom 150 px.
Pinterest
Name
Pixels
Aspect
Notes
Standard Pin
1000 × 1500
2:3
The optimal size for algorithm visibility.
Long Pin (Infographic)
1000 × 2100
1:2.1
Can be longer (e.g. 1:2.6), but may be truncated in feed view.
Discord
Name
Pixels
Aspect
Notes
Server Icon
512 × 512
1:1
Displayed as a circle at 48 x 48 in the server rail.
Server Banner
960 × 540
16:9
16:9. Requires server boost level 2.
Profile Banner
600 × 240
5:2
Nitro only. 5:2.
Twitch
Name
Pixels
Aspect
Notes
Profile Picture
800 × 800
1:1
Minimum 200 x 200. Displayed as a circle.
Offline Banner
1920 × 1080
16:9
Shown on the channel page when you are not live.
Panel Image
320 × 300
16:15
Width is fixed at 320; height is flexible.
Reddit
Name
Pixels
Aspect
Notes
Avatar
256 × 256
1:1
Displayed as a circle.
Community Banner
1920 × 384
5:1
5:1. The centre is safe on mobile.
WhatsApp
Name
Pixels
Aspect
Notes
Profile Picture
500 × 500
1:1
Displayed as a circle. Minimum 192 x 192.
Status
1080 × 1920
9:16
9:16 vertical, same safe zones as Stories.
Two ratios cover most of it
9:16 at 1080 × 1920 is the vertical standard for Stories, Reels, Shorts, TikTok and Snapchat; 1:1 at 1080 × 1080 and 4:5 at 1080 × 1350 cover feeds. Export those three from one master and you have most platforms; the exceptions are wide headers and link cards (1.91:1, 3:1, 4:1) listed above. For ad units see display ad sizes; for print, paper sizes in pixels.
What this cannot do
Values are the catalog bundled in Screen Specs; Apple's own tech specs and Human Interface Guidelines are the primary source and win if they ever disagree.
Screen Specs is iPhone only (iOS 15 or later); this page is the web view of one part of its catalog.
Platforms change these without notice; treat the dated note below as the last verified point and check the network's own help page for a campaign deadline.
Recommended sizes, not hard limits: most platforms accept larger uploads and downscale.
Questions people ask
What is the Instagram post size in 2026?
1080 × 1080 for a square post, 1080 × 1350 for a 4:5 portrait post (the most screen space in the feed), 1080 × 566 for landscape, and 1080 × 1920 for Stories and Reels.
What size should a YouTube thumbnail be?
1280 × 720 pixels (16:9), at least 640 px wide, typically under 2 MB.
